Friday, 4 March 2011
Q1 - Joe/Mark
Mark: We’ve chosen to use the dance music genre which has some pretty straightforward conventions. almost all dance videos feature a club scene using various colours and flashing lights. Unfortunately we weren’t able to feature the typical beautiful bikini-clad girls that you’d often find in a mainstream video.
Joe: We worked thinking of Nick Lacey’s theory of genre; we knew our audience would expect to see certain elements included in a video of this type to satisfy them and make them feel at home, but would desire something new to keep video fresh.
Mark: We challenged the convention of the general music video by using a linear narrative, like other videos such as ‘Stress’ by Justice, or Chase & Status’ ‘Let You Go’.
Mark: Another convention of this genre is to include scenes of violence or substance abuse, which you can see a few examples of here with the mugging, and of the protagonist feeding his addiction.
Joe; As you can see, we’ve been consistent sticking to the conventions of the dance music genre throughout the video; we stuck to the convention by sticking to a club scene with the use of flashing lights, we have managed to edit our video, creating a change in pace, filters have also been used to add effect to our club scene, on the other hand we have challenged the typical conventions of a music video by using a linear narrative, which isn’t often found in a typical music video.
Mark: We increased the pace and gave the video more energy by cutting quickly between the shots. As the lighting was the most prominent feature of the club scenes, we edited the length on the shots based on the patterns of the lighting as they flashed on and off or moved around.
Joe: We used Todorov’s narrative theory in that we began with an equilibrium following the activities of a drug user, but then the disruption as he overdoses which we see later in the video, and finally a re-equilibrium when he collapses as a result of his overdose, leaving his final fate an enigma for the audience.
Mark: You night notice examples of Propp’s narrative theory with our use of the characters in the video; we’ve got the main character who’s the villain, the lad who saves him (the hero), the villain’s girlfriend who’s the princess, and so on.
Mark: We challenged the convention of the general music video by using a linear narrative, like other videos such as ‘Stress’ by Justice, or Chase & Status’ ‘Let You Go’.
Joe: We worked thinking of Nick Lacey’s theory of genre; we knew our audience would expect to see certain elements included in a video of this type to satisfy them and make them feel at home, but would desire something new to keep video fresh.
Mark: We challenged the convention of the general music video by using a linear narrative, like other videos such as ‘Stress’ by Justice, or Chase & Status’ ‘Let You Go’.
Mark: Another convention of this genre is to include scenes of violence or substance abuse, which you can see a few examples of here with the mugging, and of the protagonist feeding his addiction.
Joe; As you can see, we’ve been consistent sticking to the conventions of the dance music genre throughout the video; we stuck to the convention by sticking to a club scene with the use of flashing lights, we have managed to edit our video, creating a change in pace, filters have also been used to add effect to our club scene, on the other hand we have challenged the typical conventions of a music video by using a linear narrative, which isn’t often found in a typical music video.
Mark: We increased the pace and gave the video more energy by cutting quickly between the shots. As the lighting was the most prominent feature of the club scenes, we edited the length on the shots based on the patterns of the lighting as they flashed on and off or moved around.
Joe: We used Todorov’s narrative theory in that we began with an equilibrium following the activities of a drug user, but then the disruption as he overdoses which we see later in the video, and finally a re-equilibrium when he collapses as a result of his overdose, leaving his final fate an enigma for the audience.
Mark: You night notice examples of Propp’s narrative theory with our use of the characters in the video; we’ve got the main character who’s the villain, the lad who saves him (the hero), the villain’s girlfriend who’s the princess, and so on.
Mark: We challenged the convention of the general music video by using a linear narrative, like other videos such as ‘Stress’ by Justice, or Chase & Status’ ‘Let You Go’.
Q4 - Joe/Mark
How did you use media technologies in the construction, research, planning and evaluation stages?
There wasnt a wide variety of technology available to us for the creation of our media product but we made use of what we had over the course of the term.
The primary technology we used to research our product was the internet. We obtained the majority of our information from here and also used it to present the information in the form of the blog. This is more effective than using books or magazines because it can be regularly updated; it’s important to keep with the times. For example: we used YouTube to find the most popular videos of the year so that we could look at the conventions of the mainstream video; and also used it to find examples that we could take inspiration from.
We used a digital video to camera in the planning of our video by creating a storyboard and then filming it, using the editing package Final Cut to edit the images together into a video format for easier viewing. A problem of this is that it was time-consuming to edit the images together; time that could perhaps have been better spent conducting more through research.
The most obvious technology we used in the construction of our music video was of course the digital video camera. Unfortunately the cameras were fairly basic and so high-quality pictures couldn’t be achieved, but they did the job and actually were practical to use in the club scenes because they were easier to maneuver and less likely to be damaged. We didn’t actually make use of a tripod for many of the scenes in the video because we wanted to make it look a bit more jerky and quick to raise the pace. When we did use the tripod, it helped us develop our camerawork skills such as panning smoothly, and when we didn’t we were able to practice holding a camera steadily in our hands and shooting from interesting angles. We edited the video using Final Cut which we enjoyed because we were able to add interesting transitions and visual effects, such as the filter on the shots in the club scene or the negative effect on the shots of the druggie. We were also able to vary the length of the shots and rearrange them into an order we were happy with. For the ancillaries we used PhotoShop Express, which is a good program to use because it allows you to manipulate images in obscure ways, such as the lighting effect in the top right corner of the CD cover, but is also quite difficult to use and takes an incredibly long time to master if you’re not sure what you’re doing.
There wasnt a wide variety of technology available to us for the creation of our media product but we made use of what we had over the course of the term.
The primary technology we used to research our product was the internet. We obtained the majority of our information from here and also used it to present the information in the form of the blog. This is more effective than using books or magazines because it can be regularly updated; it’s important to keep with the times. For example: we used YouTube to find the most popular videos of the year so that we could look at the conventions of the mainstream video; and also used it to find examples that we could take inspiration from.
We used a digital video to camera in the planning of our video by creating a storyboard and then filming it, using the editing package Final Cut to edit the images together into a video format for easier viewing. A problem of this is that it was time-consuming to edit the images together; time that could perhaps have been better spent conducting more through research.
The most obvious technology we used in the construction of our music video was of course the digital video camera. Unfortunately the cameras were fairly basic and so high-quality pictures couldn’t be achieved, but they did the job and actually were practical to use in the club scenes because they were easier to maneuver and less likely to be damaged. We didn’t actually make use of a tripod for many of the scenes in the video because we wanted to make it look a bit more jerky and quick to raise the pace. When we did use the tripod, it helped us develop our camerawork skills such as panning smoothly, and when we didn’t we were able to practice holding a camera steadily in our hands and shooting from interesting angles. We edited the video using Final Cut which we enjoyed because we were able to add interesting transitions and visual effects, such as the filter on the shots in the club scene or the negative effect on the shots of the druggie. We were also able to vary the length of the shots and rearrange them into an order we were happy with. For the ancillaries we used PhotoShop Express, which is a good program to use because it allows you to manipulate images in obscure ways, such as the lighting effect in the top right corner of the CD cover, but is also quite difficult to use and takes an incredibly long time to master if you’re not sure what you’re doing.
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