We researched the most successful videos to find out whether or not they all follow any generic conventions; it seems that in recent times the most important quality of a video is that it's different and memorable. This is because videos with these qualities are the ones that are talked about the most on sites such as YouTube, which is the most popular medium for sharing videos. However, the most viewed music videos on YouTube to date are just those of the songs that are most popular at the time. Justin Bieber with Ludacris' "Baby" stand at number 1 with around 344 million views; however we suspect videos such as this are only viewed because people are using YouTube just to listen to the song rather than actually watching the video, because it doesn't contain anything particularly different from any of the other pop videos which aren't as successful. Lady Gaga took the number 2 with Bad Romance, amassing around 287 million views, which could be for the same reason or perhaps because this video is more interesting, using odd costumes, unique mise en scene and using varying levels of lighting to create strange effects.
One of my favourite videos is one which inspired us to create a video with a similar narrative; rather than the homogenous pop videos we might often find this one tells a proper story and has a very clear narrative.
I think this video is especially good because you can watch it even with no sound, just taking in the story, and it's still very effective. I think this is clever because the producers can tell a story without the use of any sound at all.
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