Introduction: Evaluation Joe

The project we have chose to do for our media coursework was a music video, i worked with my friend Mark to achieve this, my contributions to our project were as follows: organising props for the characters, filming and using the editing suite at college to edit our video. Our music video is similar to that of a dance genre, using conventions such as bright lights, locations such as inside a club, fast pace and a linear narrative. The combination of our main product and ancillary tasks are effective in establishing a brand identity as the conventions we have used fit that of a dance genre, for example the use of bright lights and visual effects help to create a lesser sense of realsim.

Evaluation Question 2 Joe

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Question 1: Audience Feedback Joe

1) Do you think the product is typical of music video/ soap trailer/ film trailer? if so in what ways is it similar?

The visual effects link well with the story, the narrative is clear and the cinematography fits the genre of the music video

2) Does anything make it different or does it stand out from the typical? How?

The variety of location shots make the music video different, the use of a believable narrative also allows the video to stand out from the typical,

3) Does it work? Why?

Yes. The pace of the video fits in well with the song.

4) Name two impressive/ interesting elements from the video?

The use of a black and white effect allows you to realise the flashbacks in the video, the main protagonist plays a convincing character

5) Could this product be stronger- if so how?

Some of the shots could be trimmed down shorter to match the fast pace of the song, more various shots could be used such as close-ups and long shots

6) Do you think the pace of the video is typical of this kind of product?

Yes. The pace is fast, likewise with the song, which overall fits together well

7) Could the use of cinematography be used more too effect?

Yes, some shots could have been filmed in shots such as a close-up to create more enigmas

8) Would you watch our video again?

Yes, i enjoyed it.

Final Video

Ancillary Task 2

This is our final poster for the record

Ancillary Task 1

This is our final cover for the album

 This will be the back cover for the album

 This is the inside left cover for the CD case

The is the inside right cover for the CD case

Unedited Ancillary Pictures

This will be our album cover

This will be the image for the poster

Mark

video finished!

We've now completed post-production of our video and it's ready to be shown to an audience. We'll upload it as soon as possible.

yet another problem

Bad news again. The tape has been damaged in some way (only half the width of the shots can be seen) at the end, rendering some of our footage useless. The footage that has been damaged was supposed to make up the closure of the narrative, with the couple arguing as they drive out of town and with high-angle shots from above showing the car pulling up sharply, the male dragging the girl out of the driver's seat and slamming her against the bonnet. He then throws her to the floor, with the last shots taken from various angles around them as we attempted to show all 360 degrees around them for effect. The tape seems fine up to the part where they are arguing in the car, so we have decided to use what we have there and film an alternative ending. We've been really lucky in that it has snowed again just when we needed it to, so we shouldn't have a problem with consistency in the narrative. We don't have much time and we need to shoot the entire ending in a day so we're going to film in and around college in the hope that college isn't too recognizable in the video.

Mark

snow!

Mid-way through filming the narrative part of the video and all is going well, apart from the small problem of the constant snowfall! It looks good on camera but if we need to take any more shots later on this month for any reason there could be quite a problem with consistency in the video.

Mark

production update

My trip to the nightclub was successful and I shot some useful footage. I think the lights look especially good as they often change the lighting sequences each week, and I was lucky enough to choose a weekend where there were lots of roaming spotlights, lasers and the odd strobe light. The footage looks much higher in quality and much more realistic than the footage we shot in the woods and so we will definately be using this in our video. All in all, quite pleased with the result. Now we need to film the other half of the video, the narrative part which should be much easier because we can film locally.

Mark

production update

We have made a plan B to film in a nearby club to get shots of the "rave" because it will be much better lit, much more lively and will contain many more people creating a more realistic and professional feel to our video Therefore, although it was quite an experience filming our previous footage, we intend to scrap it entirely.

Joe and Mark

production update

I realised we never updated on the change of plans for our filming schedule. The evening of our shoot began well with a good few people turning up to help us (around 15 or 20 at one point) and so we gathered everyone round and set off to get to the warehouse to film. Unfortunately, absolutely everything that could have gone wrong did exactly that from there. Some of the problems we had:

- With ridiculously unfortunate timing for us, demolition had begun on the building three days previously with plans for new buildings in it's place, meaning the area was littered with construction equipment which was a hazard, with the area having been sealed off anyway
- Rain - Risk of damage to the camera, and the video would have looked awful
- Lighting - by the time we had made an alternative plan it was much too dark to much in the film
-Police intervention - just as we reached the woods(mentioned below) two police officers turned up, who weren't particularly happy about the idea of us filming this kind of thing on public land

What we did:

- Relocated to a nearby forest, where we arranged a hundred small and cheap candles in a pattern around everyone, giving quite a mysterious, glittery effect
- Procured a large sheet of translucent plastic, which we propped over the camera to protect it from rain damage
- In addition to the candles, we used forty glowsticks that could be worn as a bracelet or just waved around, which was effective when combined with the candles and torchlight
- Explained to the officers what we were doing and why, and that we wouldn't leave litter or cause damage

Mark & Joe

Conventional poster adverts

Here we compare an old advert for electronic music with one from the present day. Below is an advert for Boy George's live show, which is interesting because it doesn't actually give any details of the show, perhaps because the priority is to draw attention to the artist himself, supported by the full-page image of the artist in his distinct dress.

There are many differences when we compare this to an advert from the present day, such as this by Faithless:

Noticably, an image of the artist in the newer advert is not included. This is because Faithless already have an established profile throughout the music industry and so it is not necessary for them to present a brand image, apart from that of being quite obscure and abstract, which is represented in the image used here. At the bottom of the page is the web address for the artist for further information, which would not has not been used in the earlier advert because of the technology at the time.

Mark

Similar video

We stumbled upon a similar style of video to our own by French dance artist Justice. We were interested by this because it features a similar style of music to ours and because it also features inner-city crime shot from a handheld camera, which I think works particularly well, because it makes the video look authentic and realistic.

<iframe title="YouTube video player" width="480" height="390" src="http://www.youtube.com/embed/FU7bFpPJiww" frameborder="0" allowfullscreen></iframe>

Mark

ancillary tasks

Because there were two alternating themes to our video; we had a choice of which one we were to use on our album cover and poster. Album covers that follow the theme of being in a club usually contain vivid colours such as bright green, blue, or red, and incorporate images of lasers, flashing lights and suchlike, occasionally including images of girls not wearing particularly much to add to the effect. Examples of this are:

However, Joe and I both thought that album covers of this type look quite tacky and mainstream and so we decided to use the other theme in our video by using an image of the protagonist of the video in his urban setting. This will be appropriate as we see the protagonist in various city locations throughout the video, supporting his representation of a young drug user. Other artists that have produce similar products to this include Wiley, as seen below:

Or Devlin, as seen here:

Although these album covers are related to a different genre of music to that we have used, they are produced in a similar setting and the music is about the type of lifestyle depicted in our video.

Joe and Mark