Introduction: Evaluation Joe

The project we have chose to do for our media coursework was a music video, i worked with my friend Mark to achieve this, my contributions to our project were as follows: organising props for the characters, filming and using the editing suite at college to edit our video. Our music video is similar to that of a dance genre, using conventions such as bright lights, locations such as inside a club, fast pace and a linear narrative. The combination of our main product and ancillary tasks are effective in establishing a brand identity as the conventions we have used fit that of a dance genre, for example the use of bright lights and visual effects help to create a lesser sense of realsim.

Evaluation Question 2 Joe

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