Conventional poster adverts

Here we compare an old advert for electronic music with one from the present day. Below is an advert for Boy George's live show, which is interesting because it doesn't actually give any details of the show, perhaps because the priority is to draw attention to the artist himself, supported by the full-page image of the artist in his distinct dress.

There are many differences when we compare this to an advert from the present day, such as this by Faithless:

Noticably, an image of the artist in the newer advert is not included. This is because Faithless already have an established profile throughout the music industry and so it is not necessary for them to present a brand image, apart from that of being quite obscure and abstract, which is represented in the image used here. At the bottom of the page is the web address for the artist for further information, which would not has not been used in the earlier advert because of the technology at the time.

Mark